I also researched existing TV commercials, specifically ones in print and billboard format. I felt that this was important to do in order to be able to see all aspects of a marketing campaign and therefore understand marketing better as a whole. I did this by looking at posters and billboards that I had remembered or had seen, on the motorway and on the tube, or ones that I had found online which I then analysed. Here are two of the ones I looked at.
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| Warburtons' Royal Wedding Poster |
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| Analysis of Warburtons Poster |
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| American KFC Poster |
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| Analysis of KFC Poster |
I found that looking at posters was really beneficial to me as it highlighted two things to me that were essential: a colour scheme and a slogan that was short but sharp. All the posters that I looked at were also very simple with a clear message. This helped to give me several ideas on how I could make the storyline of my adverts simple and not overwhelming.
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