Blog Post 6: Research Into Existing TV Commercials (Other Genres)

I researched into other genres of existing TV commercials so that I could find conventions I think are present and consistent throughout TV adverts. I did this by creating a Youtube playlist and saving any adverts I thought would become useful to my research. Here are two adverts that I researched.

My playlist

M&S Advert Analysis

Aldi Christmas Advert Analysis

This research was also helpful as it showed me the conventions that I should follow so that I could create an effective advert that is suitable for TV. For example, I found out that I should use an ending title card showing the logo as nearly all adverts do this to provide anchorage to the advert and provide clarity on what is being advertised.