Blog Post 20: Closing Post

Dear moderator,

Thank you for looking at my blog! I hope you like my work. Please click onto the AS Research and Planning label in order to view my research and planning evidence.
Thank you :)

Cathy Ly (candidate 3122)

This blog is now closed.

Blog Post 19: My Finished Adverts

Personally, I'm really happy with how my adverts have turned out as I feel like they successfully convey the fun and friendly brand image that I tried to create for YourFood as well as the quick delivery that they provide. I hope that are memorable adverts through the comedy and mockumentary film style and are therefore convincing enough to attract the TA to YourFood.

Overall, it was quite tough in making these adverts due to the tight time frame that we were given, however, I'm really proud of how much I was able to achieve and I found that it was an incredibly fun experience which has allowed me to learn a lot in editing and filming and grow as a person.

Blog Post 18: My Target Audience Feedback

I showed the 6 people that I had surveyed earlier (Bobbi (17), Simon (17), Minh (19),  Roland (20), Chi (23), and Scott (24)) and my mum my finished advert in order to see what they thought of it and any feedback and improvements that they could give me. I asked them several questions and then later gathered together all of their answers to come up with a summary of what they said.

Questions Asked

Summary of Overall Answers

I would not have been able to see the flaws in my adverts without these criticisms mainly due to the fact that I had been so used to my adverts after working on them so intensely so it was extremely useful to get a verdict from fresh eyes in order for me to be able to improve in future projects. In hindsight, I would have done several things differently such as imposed the YourFood logo more explicitly and explicitly advertise the product in order to prevent confusion on what the adverts are advertising. I would have also filmed some of the shots in better lighting in order to make colour grading easier to do.

Blog Post 17: My Adverts Review

My advert review was a more polished version of my rough cut. This meant that it included the shots that I had been missing previously, fixed continuity mistakes and plot holes, tighter cuts, better voice overs and was better sound mixed with the dialogue, voice over, music and diagetic sounds not overpowering one another. I create this in order to show my peers and teachers to get more specific criticism that would make my advert look more realistic and refined.

I found the critism I got back from it extremely useful as people picked up on some small colour correcting issues that I wouldn't have been able to see myself such as the last few shots in both of my adverts being slightly too red and not matching the rest of my adverts. Some text issues were also pointed out such as the word 'online' looking weird due to the large gaps beside the 'l' and the 'i'. All of these were issues that I would not have been able to see myself, especially due to the fact my eyes were used to seeing these adverts over and over again so new eyes watching the adverts were extremely appreciated.

Blog Post 16: My Rough Cut

I first created a rough cut by piecing together my best shots that I had filmed in order and adding some music that I intended on using. I did this in order to be able to see a rough version of what my advert would look like in the end and see if all the elements would work together well and also be able to receive new ideas on fixing plot holes and criticisms of adverts such as shot framing or dialogue from others.

I found this extremely useful as it highlighted everything that I was missing early on which saved me a lot of time. It meant that I was able to focus on redrafting sections of my storyboard in order to fix certain plotholes - such as the narrator being kicked out of the house even though he had been outside in the rest on the advert in my 2nd advert - with ideas inspired by the criticism I recieved as well as plan a new shoot board that included these new shots and old shots that needed to be refilmed which saved me a lot on time during the reshoot and meant that I was more organised.

Blog Post 15: My Shoot-Board

I created an initial shoot board in order to make sure that I would be able to film all of my shots in an order that would be most time efficient. I first ordered all of my shots that I had created on my storyboard into groups based on the location that they were filmed in. Then from that I ordered them so that the outside shots would be filmed first as we had a limited amount of sunlight to film in. From there, I added in the dialogue lines, cast and props needed, and the time dedicated to film them beside the shots in a table which became my shoot board. I then redid this process for my second shoot with all the new shots that I wanted to create and refilm.

1st Shoot Board Page 1

1st Shoot Board Page 2

1st Shoot Board Page 3

1st Shoot Board Page 4

1st Shoot Board Page 5

2nd Shoot Board for Reshoot Page 1

2nd Shoot Board for Reshoot Page 2

I found that a shoot board was essential throughout my filming weekend as there was so much going on with organizing props and actors. Therefore, the shoot board helped to ground me and acted as a base for me to refer back to whenever I was confused. Finally, the two columns that I added at the end, titled 'no. of takes' and 'best take', really helped me to save a lot of time during editing as it meant that I could find my favorite shot quickly.

Blog Post 14: My Kit List

A kit list is very important when borrowing and sharing kit from somebody or from an institution as it tells you exactly what you're borrowing and therefore exactly what you have to return later on. Without a kit list, it'd be extremely easy to forgot smaller parts of equipment such as a spare battery or the shoe of a tripod which would cost a lot of money to replace and create a large inconvenience to everybody. I did not have a partner so I only referenced the kit list to make sure I was returning everything, however, a kit list is also essential to make sure you handover the correct amount to your partner so that they may also be able to use the equipment effectively.

The Equipment Release Form

Equipment Contract for Home Release

Kit Checklist

The kit release process made sure that my parents and myself were aware of the responsibility that I was bestowed with the kit. Through this process, I saw how essential it was to take care of the equipment and use it seriously which I find would be very beneficial later on in life in the instance that I was to borrow equipment from a different institution.