Post 9: My Website and Social Media Pages

Many artists are proliferate users of social media in order to maintain interest and their brand image. What they post on their social media usually reflects the image that is promoted on their website. I decided to look at Madonna and her longevity in maintaining her popularity and image.

When I decided to look at her website, it was very clear that she had a strong aesthetic which matched with her style of music and the aesthetic in her music videos. For example, the gothic style of her website matches the aesthetic of her music video 'Vogue' (2009). Her website also cross-promotes her other platforms such as her social media links on the top bar of her website. The entire website itself consists of promotions of events and extra videos. Overall, her website is easy to navigate, due to her menu bar, and is full of clickablility and animation which means that there is a lot for the viewers to explore and pay their attention to.

Madonna's social links

Madonna's menu bar

Madonna has a massive following on Instagram with 14.5m followers. This means that it is essential for her to maintain her star persona otherwise she would break the illusion. This explains why her Instagram feed matches the same colour scheme of black and blacks as the website. Furthermore, she regularly uses her Instagram to update her fans on events such as her tour and general life events. This not only helps to promote herself as an artist, but also creates a sense of familiarity between her and her fans.