Post 8: My music video

To help create a realistic music video, I decided to look at a handful of music videos to see how they create and presented their performance bed and narrative. In particular, I decided to look at 'Digitalism - Pogo' and 'TOOTIMETOOTIMETOOTIME - The 1975'.

In 'Digitalism', the entire music video was shot through stop motion, which was a unique USP that I'd not seen in other music videos. Due to it being stop motion, the entire music video is done in 'one' continuous shot however is made interesting due to the use of props (such as instruments used in the track) or the deficiency of normal physics.

Despite there not being a clear distinction between narrative and performance, there is still an abstract understanding that the artists feel suffocated in the music industry and are forced to keep up an appearance sue to the use of a single plain room and excessive props such as models and chandeliers. This helps to reflect the artists own values, attitudes and beliefs of having artistic freedom.

In 'TOOTIMETOOTIMETOOTIME', there is a general theme of unity due to the sheer amount of diversity in the video. The video consists on different fans lip syncing to the song in front of bright backgrounds, interlaced with the performance bed of the main singer, Matty Healey. The diversity in the fan matched the diversity of the 1975's fanbase and helped to make sure that all those watching would feel represented and not isolated or secluded, feeding into gratification theory.

Despite the simple concept, it is still interesting to watch due the variation of shots and the bright backgrounds. The backgrounds match perfectly with the fans having fun and the upbeat tempo and vibe of the song.

In both music videos, there is a clear variation in shot types and both music videos were cut at a fast pace, in time to the song itself. All actors in both music videos where also made sure to look 'neat' and clean' and the entire music video had a unique colour grade on them (eg. Digitalism had a darker vintage grade whilst TOOTIMETOOTIMETOOTIME had a brighter, saturated grade). Furthermore, both songs had unique USPs that made sure that they stood out against other music videos. These were things that I had to keep in mind whilst coming up with a narrative for 'Confident'.


I decided to take the use of stop motion and the bright coloured backgrounds and use them in my music video in order to make my video stand out.