The internet has played a large part in helping artists go worldwide, therefore, I decided to research on how artists used it in order to incorporate it into my own artist's website and social media.
The internet is trans-border and so it can help spread information and news about artists across countries instantly helping them go viral and giving them access to a larger potential fanbase. Furthermore, social media on the Internet increases the amount of interactivity between the artist and the fanbase. Therefore, compared to earlier artists, current artists can form more personal bonds with their fanbase who interact a lot more with them. Fans are now able to directly comment on artists posts or tweets and keep up with the artist's events or daily life or find out their artist's views, attitudes and beliefs, all on their personal phones. Fans can also choose to follow different artists and see their posts integrated within their personal feed which helps to increase the familiarity of the artist. Therefore, the artist-fan relationship has become a lot more personable and proactive (therefore more loyal) than before and many artists are now seen as 'friends' in comparison to before where artists were seen as untouchably famous.
Most artists have an easy to navigate website that is eye-catching and filled to the brim with extra content. Although a lesser amount of the fanbase will go onto the website, in comparison to social media, the experience is worth it due to the exclusive content that you would only find on the websites. Content such as interviews, cross-brand promotions and competitions and sign-ups.
Furthermore, artists also tend to cross-promote their platforms and sites. Most artist websites will promote their social media and streaming services and vice versa. In addition, they will have a consistent aesthetic or brand image that is promoted through all the platform to create synergy, such as Ariana Grande's vintage-style aesthetic.
Most often, this is done through the colour palette.
Overall, by looking at how other artists have used the internet, I found that it was extremely important that my artist had to have a strong colour palette as well as remembering to cross-promote.
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